This brand new London gay hotel knows what today’s travelers want. Stylish, modern rooms, in a variety of sizes and price points, with comfort as the priority. A central location that puts you in the middle of city life. Exciting drinking and dining options. Pink plastic bunny statues.

Let’s start with the rooms. They come in four sizes: Snug, Nest, Pad, and Den. Snug is perfect for budget-conscious travelers, while still being large and airy enough to be pleasant. Nest and Pad are more similar to a standard hotel room size, while Den is especially large and roomy, with plenty of extra floor space. You pay for what you need, and you know what you’re getting.

The location is exceptional, just behind ODEON Leicester Square (London’s home of movie premieres). Most of London’s theatres are only a short walk away, as are several museums, countless bars and restaurants, and enough shops to bankrupt you entirely. Most of Soho’s gay nightlife is less than 10 minutes away, and the prestigious location means there will always be signs pointing you back to the hotel after you’ve had one too many drinks.

Finally, the rooftop bar and restaurant is the icing on the cake. B&H Garden Room is a sunny, airy rooftop space with incredible views over the city, serving tasty food, coffee, and cocktails at all hours of the day.

One more thing: thanks to their “Bed For A Bed” initiative, for every room you book, Assembly Hotel makes a donation to homelessness charity Crisis. This means you can enjoy your temporary home in London while helping someone else settle into a new home of their own.

Why We Love It

♥ You know exactly what you’re getting with your room (and they are all excellent)
♥ Great central location: just next to Leicester Square, but facing away from the noise
♥ You get to help a person in need with every booking

Play Video

More Deals.

♥ Cool contemporary art everywhere you look
♥ Stylish rooms in a range of sizes
♥ Spa with swimming pool, fitness centre, and range of treatments
♥ Great location for attractions and gay nightlife

♥ Fantastic location – ideal for weekend nights at Heaven
♥ Well-designed rooms with everything you need
♥ Great beds and showers
♥ Affordable rates

♥ Perfectly designed rooms, built around the average traveler’s needs
♥ Amazing Covent Garden location
♥ Super comfy beds
♥ Very good value for money

Log In


This website uses cookies to ensure you get the best experience. For example, they allow us to connect to social networks, display personalised content, as well as analyse and improve our site's operation – read our policy.