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Ian Shrager, one of the world’s most famous hoteliers and one of the men behind the concept of the “boutique hotel”, is the mind behind this luxury London hotel, one of the best high-end stays in town for those in the know. Located in swanky, old-money Fitzrovia, The London EDITION stands out thanks to its stunning Georgian building, unique interiors, and exceptional facilities.

The hotel is home to Berner’s Tavern, a Michelin-starred restaurant serving contemporary British gastronomy, as well as two elegant bars. There is also an excellent fitness centre. The rooms are designed to recall the interior of a luxury yacht, with oak floors and walnut-panelled walls. The Suites, especially the Terrace Suites and the Penthouse, are incredible, with vast terraces overlooking the city.

The hotel sits right next to Soho, meaning it’s a short walk to the theatre district and London’s main gayborhood, as well as to landmarks such as Leicester Square, Covent Garden, and the National Gallery.

Why We Love It

♥ Gorgeous historical building with unique interiors
♥ Michelin-star dining
♥ Ultra-luxurious terrace suites available
♥ Amazing London location near Soho gay nightlife and major landmarks

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♥ Covent Garden location
♥ Less than 10 minutes walk to Soho gayborhood
♥ Only 3 minutes walk to the West End theaters & Trafalgar Square
♥ Top-shelf food and beverage options

♥ You know exactly what you’re getting with your room (and they are all excellent)
♥ Great central location: just next to Leicester Square, but facing away from the noise
♥ You get to help a person in need with every booking

♥ Incredible location in the heart of the West End
♥ Great selection of room sizes and types
♥ That complimentary smartphone – no more spending a fortune on roaming fees!

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