W London – Leicester Square

This branch of gay-favorite chain W is located right on Leicester Square, the heart of London’s West End entertainment district. Here, you are directly surrounded by iconic theatres playing both classic and brand new shows, the captivating sights and smells of Chinatown, and the super-gay nightlife of Soho. In fact, local favorite Ku Bar is just down the street.

As usual with W Hotels, you can expect quirky decor with local touches – Union Jacks and references to British pop culture abound. There is an extensive range of room sizes and types, all featuring floor-to-ceiling windows that fill the space with natural light.

Even the smallest room option is spacious and luxurious, and the largest suites are extravagantly so. This is because W London Leicester Square is a modern, built-for-purpose hotel, meaning it does not have the space restrictions of an older heritage building. This modernity is reflected in everything from the futuristic design of The Perception bar to the innovative approach to Afternoon Tea, where every cake comes with a crystallized version of a signature cocktail.