Pride Beach Resort is a new LGBT focused beachfront hotel in Patong. Location in South Patong, the hotel has a prime beachfront position but it separated from the beach by a small road running in front of the hotel. From Pride Beach, the gay nightlife and center of Patong is just a 20-minute walk away.
In May 2019 the hotel rebranded to fouse on the LGBT market. The hotel aims to cater to the needs of the LGBT Community and their friends, with the slogan “Everybody is Welcome”.